Entrepreneurship·Running the enterprise · NSSCO 2.5
Communication in an enterprise
Narrated lesson · press play
You communicate every single day without even thinking about it, but in an enterprise good communication is the difference between mistakes and smooth work, between a frustrated customer and a happy one. In this lesson we define exactly what communication is and how a message travels, meet the three types we use every day, and learn the difference between talking inside the business and talking to the outside world, with everyday Namibian examples throughout.
What you'll learn in this lesson
By the end you should be able to (NSSCO Entrepreneurship 2.5):
- Define communication
- Identify, analyse and evaluate the advantages and challenges of different types of communication in different circumstances (oral, written, non-verbal)
- Distinguish between internal and external communication
- Explain how internal and external communication take place in an enterprise
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