Entrepreneurship (AS)·Research and marketing · NSSCAS 2.2c
The marketing mix — the 7 Ps
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You already know the four Ps from NSSCO. Now we grow the marketing mix to seven Ps for services — adding Process, People and Physical environment — using a real Namibian hair salon as our running example. By the end you will be able to blend all seven into one consistent, customer-focused marketing mix.
What you'll learn in this lesson
By the end you should be able to (NSSCAS Entrepreneurship (AS) 2.2c):
- understand marketing
- explain the marketing mix (product, price, promotion, place, process, people, physical environment)
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Miss Maria and Mike talk through the whole topic — with the figure and working drawn live.