Business Studies·The marketing mix · NSSCO 4.4
Marketing mix — Product: types, life cycle & branding
Narrated lesson · press play
The marketing mix is the four P's a business gets right to sell well — Product, Price, Promotion and Place. This lesson is all about the first P, the Product itself. We learn what a product really is, the different types of product, the product life cycle every product passes through (which we will draw), what makes a product succeed, and how branding and packaging help it sell.
What you'll learn in this lesson
By the end you should be able to (NSSCO Business Studies 4.4):
- Explain the meaning of product
- Distinguish between types of product
- Define product life cycle
- Draw and explain a product life cycle
- List the features that will make a product successful
- Distinguish between: brand name, brand loyalty, brand image
- Explain the functions of packaging
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