Business Studies (AS)·SWOT analysis · NSSCAS 3.4
SWOT analysis
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SWOT is the quickest way to size up any business before you plan. In this lesson you will learn what each of the four letters means, sort them into internal and external, and build the 2×2 SWOT grid box by box. We then work a full SWOT on a real Namibian lodge and turn it into strategy. Finally you will see exactly why a SWOT belongs inside a business plan — a favourite AS exam question.
What you'll learn in this lesson
By the end you should be able to (NSSCAS Business Studies (AS) 3.4):
- explain SWOT analysis
- explain the importance of using a SWOT analysis when producing a business plan
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